The campaign, co-funded by the European Union and the Spanish Government, intends to improve Cava's image, reinforce its gastronomic links and encourage all-year-round consumption.
With a budget of over one million eight hundred thousand euro, this three-year campaign (2005 - 2008) involves public relations and press office events, missions and events in catering colleges across the United Kingdom, Germany and Poland, markets that have great potential for becoming consumers of this product.